DCS Work Description

DCS builds premium grills and kitchen appliances and has utilized content marketing and custom publishing assistance from Dino to get the word out and grow enthusiasm for using high-end cooking technology.

The ideal DCS content rests at the confluence of design and cooking information, with prominent profile and lifestyle angles to bolster third-party endorsement from end users. DCS is an American subsidiary of New Zealand-based Fisher & Paykel, a global giant in the appliance space. Dino has worked separately with Fisher & Paykel to help designers and architects in their work with end consumers, an interesting B-to-B-to-C strategy.

Friends socializing around an outside grill station

DCS Sample Work