Dino helped Bayliner launch its completely unique Element line of boats with an entirely new branding strategy to set it apart from Bayliner’s traditional offerings. From naming to logo design to messaging and design strategies, Dino framed Element to appeal equally to new-to-boating customers and cost-sensitive shoppers.

The result was a hugely successful launch that has become a cornerstone of the brand’s overall positioning and ongoing profitability. The Element storyline has evolved and branched out to support line extensions, with lifestyle coverage in Bayliner’s magalog, email newsletters, website and distribution channels.