Sailfish

For over 30 years, Sailfish Boats has been designing and crafting inshore and offshore fishing boats out of Cairo, Georgia. Sailfish uses state-of-the-art manufacturing techniques, including Sailtech Construction, to ensure lasting strength and durability. These Sailtech Construction techniques, including their unique Variable Degree Stepped (VDS) hull, set them apart from other middle-market brands. Their models always reflect the latest marine technology: practical, purposeful, and powerful.

Sailfish Boats worked with Dino Marketing Group to realign impressions of their brand with the quality of their boats. To do so, Dino Marketing Group developed content-rich collateral in the form of quad-folds and magazines, mixing product and owner stories to deliver both rational and emotional justifications to believe in the brand.