Bristol Cabinetry approached Dino seeking a website redesign that would bring its online presence up to par with the quality of its product. The challenge was to clearly convey the value on offer, so that architects, specifiers and project managers visiting the site would come away with a strong impression.

Dino reworked the sitemap and refreshed the content to provide a better user experience. New cabinetry offerings were placed front and center to capture interest, while a minimal logo update anchored the new navigation. The brand’s story was clarified and reasons to believe were made more prominent and easier to follow. The resulting website effectively communicates Bristol’s mission, values and capabilities.