Dino Marketing Group was tasked with building Good Skincare from the ground up. With no legacy company or sister brands to draw from, there was a wide-open field for describing its mission and meaning. One of the most visible activation points for the brand would be the packaging. This would also be the most tactile experience of the brand for consumers. The Dino team worked with manufacturers and product packaging specialists to help the client find the right fit for their product. Color, texture, weight, finish, paper styling, product wrapping, containers and delivery were all important factors in determining the right delivery vehicle for Good Skincare customers. As a result, the sense of the brand is felt as much us seen.
