Dino Marketing Group took home two wins and two honorable mentions in the 2020 Neptune Awards. The annual program, hosted by the Marine Marketers of America (MMA), celebrates excellence in the field. Dino helped client Boston Whaler earn more nods than any other brand, producing award-winning strategy and creative in four categories: Print Advertising, Email Marketing, Integrated Marketing and Online Advertising.
Faced with the realities of a global pandemic, Dino worked to amplify Boston Whaler’s voice and stoke consumer interest in boating as a safe, socially responsible pastime. Strategic efforts included a teaser campaign that netted Whaler a record number of new leads, and a multimedia online experience targeted to specific boating interests.
“It was clear from the variety and creativity of work submitted [for the Neptune Awards program] this year that companies were rethinking how they communicated and interacted with boaters in 2020 to accommodate the new ways of doing business in a socially distanced world,” said MMA President Courtney Chalmers. “It’s inspiring to see the new standards of excellence set by marketing professionals across the boating industry.”