Constellation Brands and their wine brand Nobilo turned to Dino Publishing to develop content for foodies, as well as to generate co-marketing opportunities with brand-right partners. One example of the synergies created was the Galley Gourmet contest that encouraged cooks to submit recipes for delicious onboard meals.
The winning recipe won a catered cocktail party onboard their boat, including an extensive Nobilo tasting session hosted by a wine expert. The participation was off the charts, generating content that played out through multiple channels for half a year, and attracting enthusiastic interaction.
