Sea Ray re-launched the SLX family of premium sport boats with the insight that a list of premium features does not capture what differentiates the line from other premium sport boats. Intangibles like a better ride, superior ergonomics, high-touch materials and sublime aesthetics need to be experienced to be believed.

The SLX Experience included experiential elements, extensive print and digital executions and a video that honed in on the aesthetic experience of the boat in an evocative way.