Dino Publishing developed a teaser email campaign to capture the attention of brokers. Centered on the concepts of exclusivity and membership, the initial email campaign alluded to a brand-new concept in urban living/working for young professionals.

Follow-up eblasts announced companies who took leases, spotlighted specific building amenities, and announced available space. Mystery and anticipation, combined with high-end design and hand-selected materials, generated strong pre-demand for V. Collective.