The BTTW website was a mess from nearly every perspective: design, user experience, inventory management, CMS. But it needed to link to a legacy inventory management system that was integrated into its nearly 70 stores. Dino designed and managed the build of a site that accommodated that integration, allowing consumers to interact directly with their local store while having a brand-level experience.
In the process, we upgraded and smoothed the tired branding, and highlighted the brand’s true differentiators, such as massive in-stock inventory, onsite financing and a truly robust parts, accessories and service capability. The performance improvement has been staggering across every metric.