HT LinkSense™ required a major launch because it would provide an “innovation” halo effect for Hyundai Translead’s less transformative products. Dino was given the project less than 6 weeks before the launch event, and without a very well-defined branding and communication direction. When we launched it, we completely defined the meaning of the product in the marketplace, and changed the industry’s expectation for this kind of product. Much of that was a credit to the specifics of the product, but Dino brought those value propositions forward, and made them indispensable.
Among the assets we created were custom branding, language and design; digital marketing collateral, including brochures, emails and landing pages; an animated video for trade shows and the web; a keynote presentation; and custom-designed booth graphics and signage, including wraps for a truck. All of the above in less than six weeks, and at a budget that Hyundai Translead couldn’t believe.