The Larson FX catalog, with a bellyband and pencil, includes a “journal” section in the back for owners or customers to “write their own FX story.” That space is helpful for customers when they are shopping to keep track of options and other ordering decisions, and for salespeople to write their offer. The journal motif is amplified by heavy matte stock, journaling lines and lifestyle content encouraging fishermen to record their story.
The atypical size, material and content, plus the eye-catching bellyband with pencil, makes the Larson FX catalog/journal stand out amongst the traditional catalogs in the category. The result was increased engagement with prospects, a unique selling tool for dealers, and a Neptune Award from the Marine Marketers of America.
2017 King Neptune Awards