LaunchPad is a multi-channel content strategy that engages Sea Ray owners and prospects in an ongoing conversation about their particular interests. It’s a blog, a newsletter, a target-rich environment for advertisers, a data-mining tactic and so much more. In monthly emails digests, the LaunchPad website and integrated into the Sea Ray website, LaunchPad covers a broad range of topics that allow subscribers and visitors to pursue their favorite chapters of the Sea Ray story.

This flexible strategy also undergirds Sea Ray’s event marketing, co-marketing campaigns and product launches for a broadly coherent telling of all that the brand has on offer.